Abstract
John Morreall argues that “ . . . cuteness was probably essential in human evolution” because “ . . . our emotional and behavioral response . . . to cute things . . . has had survival value for the human race.” Cuteness, for Morreall, is an abstract general attribute of infants that causes adults to want to care for them (or which is the reason, or at least an important reason, for such solicitousness). I try to show that this is, if not an altogether fallacious way of explaining the matter, at least an extremely misleading one.