Promoting Vices: Designing the Web for Manipulation

In Michael Klenk & Fleur Jongepier (eds.), The Philosophy of Online Manipulation. Routledge. pp. 292-310 (2022)
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Abstract

This chapter discusses a problematic relation between user-friendly design and manipulation. Some specific features of the design of a website can make it a more or less potent tool for manipulation. In particular, features that can be summed up as creating a user-friendly experience are also manipulation-friendly. The ease of using a website also makes it easier to be manipulated via the website. The chapter provides an argument that this can be explained as a less intellectually virtuous engagement with websites that are more user-friendly. It is simply more difficult to mobilize suitable intellectual virtues when the website is quick and easy to use. For instance, when Google Search presents search results quickly and easily users become less intellectually cautious and independent than they ought to be. The chapter discusses a mechanism that links user-friendly design to an overly trusting attitude towards a website that leads to this intellectually careless behaviour. This link is support with empirical evidence based on processing fluency effects.

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Lukas Schwengerer
University of Duisburg-Essen

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