Abstract

The producers of Automobile products innovated a new thought of designing the two- wheelers in such a way to attract the women. Today most of the women prefer to travel through two-wheelers. A wide variety of two-wheelers of all category light- weighted, medium – weighted and heavy weighted vehicles have been introduced in the market. The objective of the study is to know the preference and satisfaction of women consumers over two-wheelers and the various aspects, which determines the purchase or buying behavior and to know the expectations of women consumers over two-wheelers. The sample size of the study was conducted in Tiruchirappalli city with 75 respondents through Non-Probability Random Sampling Method. The tools and techniques used were simple percentage, chi-square and ANOVA. The obtained result of the study that majority of the women prefer TVS Scooty and most of the respondents prefer two wheelers due to convenient while driving and majority of the respondents have great impact on colour and model prefer the vehicle. New inventions and designs were introduced to meet the requirements of the current day affaires.