A Study on the Adoption and Satisfaction of Apple Products Among Consumers in India

Journal of Science Technology and Research (JSTAR) 5 (1):52-72 (2024)
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Abstract

This article endeavors to recognize the consumer perception towards the Apple products and what is Appleā€™s ideology. In this article the researcher has listed down 12 variables which affect the consumer behavior most while purchasing Apple products. The researcher took 50 sample sizes to make this paper and this study is being done in Tiruchirappalli District. To prepare the factors, I have used Factor analysis test.

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