Da ritualização da sociedade ao fetiche consumogônico

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In this article, it tries to interpret the modern society under the the logic of the market, in which the human being is removed of the historical center and substituted by the consumption object, that stars to assume preponderant factor of control and social alienation in actual historial stage. The purpose of this article is to deonstrate that the contemporary society didn't renounce the rite neither the mythm as construction instruments and psychological and sociological elabration, To approriate or to link with the being or object of the desire it requests a logical asbolutely formal, contractual and self-denial.
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