Abstract

There are three main moral theories: virtue ethics, the deontological approach and utilitarianism. The concern here is how they interrelate, why they come into focus at different times and places, and how they are configured in their application to a modern democratic society. Person-oriented virtue ethics was the dominant understanding in Ancient Greece but within the Western tradition this was later subordinated to the monotheism of Ancient Judaism as modified by Christianity. Of growing importance by the eighteenth century was rights theory which was often still situated religiously. Kant’s principle of the categorical imperative has been highly influential but was challenged by the emerging nature of industrial and capitalist society. Utilitarianism, within which the moral rightness of activity resides in its tendency to promote happiness or unhappiness, represented the decisive move from the transcendental to the immanent approach. Although all three approaches to moral theory continue to be relevant to identifiable situations and aspects of modern society, there has been a substantial turn towards a heavily modified utilitarianism associated with parliamentary democracy and market economies founded on property ownership. The root cause of this is the ability of utilitarianism, as opposed to the other approaches, to handle considerations of number and probability. The concept of utility is fundamental in economics but the idea has evolved away from its origins to mean “preference”. There is a sense in which the straightforward appeal of basic utilitarianism has been “leased out” in modified form to a set of institutional arrangements. Certain “pressure points” in a modern society are noted which pose particular problems pertinent to moral theory. Bernard Williams argues persuasively for an appropriately modified form of virtue ethics.