Abstract

Modern-day societies seem to be dominated by a hedonistic approach to happiness. A less short-term and more process-based definition of happiness - eudaimonism - has been proposed by Aristotle. Can this definition of happiness exist in consumer societies as proposed by Zygmunt Bauman and how can we begin to explore such a question? This essay will provide a comparison between two ideal types: eudaimonism and consumer society. With this comparison, we hope to provide a conceptual framework for further research within this subject.