Abstract

This peer-reviewed paper intervenes in debates relating to overarching themes that impact upon mass media studies, communication theory and theories of cognition more generally. In particular, the paper discusses issues involving how our ordinary psychological thinking relates to norms of rationality (and how these latter are conceived). In essence, I argue against a dominant approach taken by Christopher Peacocke, that rationality can be grounded in the possession of certain concepts. The article makes a new contribution to the field by arguing against the dominant approach on two grounds: (a) it fails to distinguish between true and false normative commitments; (b) it is empirically unsound. In response, I briefly offer suggestions towards an alternative, and psychologically tractable, account of rational commitment. Presentations of earlier drafts of the paper were given at a seminar at the Centre for Study of Mind and Nature, Oslo, as well as the conference of the European Society for Philosophy and Psychology