Academic research: the difficulty of being simple and beautiful

European Science Editing 43 (2):32-33 (2017)
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Abstract

In this essay, we share our experience and learning about the value of, and the difficulty associated with, conducting and presenting scientific studies in ways that are both simple (understandable) and beautiful (appealing to the reader). We describe some “aha moments” of insight that led to changes in the way we approach and present research, some of the actions we took, and lessons we learned.

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Quan-Hoang Vuong
Phenikaa University

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