Abstract

In this chapter, we explore a tension between the mindshaping hypothesis and commonsense Western ideas about moral agency and its relation to the social world. To illustrate this tension, we focus on the phenomenon of virtue signaling. We argue that moral intuitions about the perniciousness of virtue signaling reflect an individualistic conception of agency that we call the inside-out ideal. We argue that this ideal fits poorly with the deeply social, interactive, and regulative portrait of human nature revealed by the mindshaping hypothesis. As an alternative to the inside-out ideal, we advocate for a more outside-in conception of agency. We argue that recent work on self control fits with such a conception, and show how it provides the virtue signaler with a path towards genuine moral growth that is scaffolded by mindshaping dynamics connected to reputational incentives and communal support, and should be accepted as perfectly morally legitimate.