Can Communication Help Save the Climate? Insights from Behavior Change Research

The Bird Village (2025)
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Abstract

Climate change is not solely a technological or policy challenge—it is fundamentally a human one. As Chatterjee et al. (2024) emphasize, transforming how people think, feel, and act is just as crucial as cutting emissions or advancing renewable energy. Their comprehensive review underscores the pivotal role of communication, particularly through modern digital media, in fostering climate-friendly behaviors among individuals and communities.

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