Abstract

Travel is a service-intensive business that contributes to both global and local economies. As to the World Tourism Organization, the international tourist arrivals reached over a billion. These arrivals are fulfilled by various travel and tour companies that make billions of dollars in annual revenue. The conspicuous economy is generated through the close collaboration of the stakeholders, particularly tour companies, hotels, governments, scholars, and local vendors. One cannot deny the contribution of city tours to the striking success of the travel industry. A city tour is one of the main types of tours that refers to the travel organization designed to make people experience the good vibes of a city. This concept is worth studying as being a contributor to economic growth. A successful city tour thrives on strong design. A well-cultivated design is essential for good moments of truth during touring activity. Henceforth, one should ponder the principles for a quality city tour design from both theoretical and practical perspectives.