Integrating personality, behavioral, and cognitive theories of change, the author examines the operations, measurement, and evolution of behavioral and ethical standards that distinguish capitalism from other ideologies.

: The dual perspective model of agency and communion predicts that observers tend to interpret a target’s behavior more in terms of communion than agency, whereas actors interpret their behavior more in terms of agency. The present research for the first time tests this model in real interactions. Previously unacquainted participants had a short conversation and afterwards rated their own behavior and their interaction partner’s behavior in terms of agency and communion. Supporting the dual perspective model, observers rated the actor’s (...) behavior higher on communion than on agency, and higher on communion than actors themselves did. Findings for actors were more complex: Actors rated their own behavior as more agentic than observers did. However, they also rated their behavior high on communion. We discuss implications for the dual perspective model as well as for understandings in social interactions. (shrink)