The four experiments presented support Boyer's theory that counterintuitive concepts have transmission advantages that account for the commonness and ease of communicating many non-natural cultural concepts. In Experiment 1, 48 American college students recalled expectation-violating items from culturally unfamiliar folk stories better than more mundane items in the stories. In Experiment 2, 52 American college students in a modified serial reproduction task transmitted expectation-violating items in a written narrative more successfully than bizarre or common items. In Experiments 3 and 4, (...) these findings were replicated with orally presented and transmitted stimuli, and found to persist even after three months. To sum, concepts with single expectation-violating features were more successfully transmitted than concepts that were entirely congruent with category-level expectations, even if they were highly unusual or bizarre. This transmission advantage for counterintuitive concepts may explain, in part, why such concepts are so prevalent across cultures and so readily spread. (shrink)

We present an empirical case study that connects psycholinguistics with the field of cultural evolution, in order to test for the existence of cultural attractors in the evolution of quotations. Such attractors have been proposed as a useful concept for understanding cultural evolution in relation with individual cognition, but their existence has been hard to test. We focus on the transformation of quotations when they are copied from blog to blog or media website: by coding words with a number of (...) well-studied lexical features, we show that the way words are substituted in quotations is consistent with the hypothesis of cultural attractors and with known effects of the word features. In particular, words known to be harder to recall in lists have a higher tendency to be substituted, and words easier to recall are produced instead. Our results support the hypothesis that cultural attractors can result from the combination of individual cognitive biases in the interpretation and reproduction of representations. (shrink)

This study used urban legends to examine the effects of a cognitive bias for content which evokes higher levels of emotion on cumulative recall. As with previous research into content biases, a linear transmission chain design was used. One-hundred and twenty participants, aged 16–52, were asked to read and then recall urban legends that provoked both high levels and low levels of emotion and were both positively and negatively valenced. The product of this recall was presented to the next participant (...) in a chain of three generations. A significant effect of emotion level on transmission fidelity was found with high emotion legends being recalled with significantly greater accuracy than low emotion legends. The emotional valence of a legend was found not to have any effect on cumulative recall; thus emotional biases in recall go beyond disgust and can incorporate other emotions such as amusement, interest and surprise. This study is the first to examine an emotion bias in cultural transmission as a general phenomenon without focusing on the emotion of disgust. (shrink)