We used a qualitative dissociation procedure to assess semantic priming from spatially attended and unattended masked words. Participants categorized target words that were preceded by parafoveal prime words belonging to either the same or the opposite category as the target. Using this paradigm, only non-strategic use of the prime would result in facilitation of the target responses in related trials. Primes were immediately masked or masked with a delay, while spatial attention was allocated to the primes’ location or away from (...) the primes’ location. Immediate masked, strongly related primes facilitated target responses irrespective of the spatial attention. Delayed masked, related primes led to reversed or facilitatory priming depending on whether they were cued or uncued. These findings demonstrate that perceiving a stimulus with or without awareness depends on both stimulus quality and attention orienting and that non-strategic priming can be observed from clear visible but spatially unattended words. (shrink)

Do studies of perception without awareness and studies of perception without attention address a similar underlying concept of awareness? To answer this question, we compared qualitative differences in performance across variations in stimulus quality with qualitative differences in performance across variations in the direction of attention . The qualitative differences were based on three different phenomena: Stroop priming, false recognition, and exclusion failure. In all cases, variations in stimulus quality and variations in the direction of attention led to parallel findings. (...) These results suggest that perception with and without awareness and perception with and without attention are equivalent ways of describing the same underlying process distinction. (shrink)

The single-word semantic priming paradigm is a tool for investigating how and when word meaning activation occurs during visual word recognition. The prime task effect refers to the elimination of the typically robust semantic priming effect by a nonsemantic prime task . The purpose of this paper is to provide a tutorial review of the literature examining the prime task effect. Understanding the nature of this effect has implications for delineating how selective attention modulates evidence for semantic activation during word (...) reading. These implications are outlined. Additionally, speculations for how these issues of selective attention relate to awareness are offered. (shrink)