Solomon argues that, although recent research in social psychology has important implications for business ethics, it does not undermine an approach that stresses virtue ethics. However, he underestimates the empirical threat to virtue ethics, and his a priori claim that empirical research cannot overturn our ordinary moral psychology is overstated. His appeal to seemingly obvious differences in character traits between people simply illustrates the fundamental attribution error. His suggestion that the Milgram and Darley and Batson experiments have to do with (...) such character traits as obedience and punctuality cannot help to explain the relevant differences in the way people behave in different situations. His appeal to personality theory fails, because, as an intellectual academic discipline, personality theory is in shambles, mainly because it has been concerned with conceptions of personality rather than with what is true about personality. Solomon’s rejection of Doris’s claims about the fragmentation of character is at odds with the received view in social psychology. Finally, he is mistaken to think that rejecting virtue ethics implies rejecting free will and moral responsibility. (shrink)

Ordinary moral thought often commits what social psychologists call 'the fundamental attribution error '. This is the error of ignoring situational factors and overconfidently assuming that distinctive behaviour or patterns of behaviour are due to an agent's distinctive character traits. In fact, there is no evidence that people have character traits in the relevant sense. Since attribution of character traits leads to much evil, we should try to educate ourselves and others to stop doing it.

This book is a provocative contribution to contemporary ethical theory challenging foundational conceptions of character that date back to Aristotle. John Doris draws on behavioral science, especially social psychology, to argue that we misattribute the causes of behavior to personality traits and other fixed aspects of character rather than to the situational context. More often than not it is the situation not the nature of the personality that really counts. The author elaborates the philosophical consequences of this research for a (...) whole array of ethical theories and shows that, once rid of the misleading conception of motivation, moral psychology can support more robust ethical theories and more humane ethical practices. (shrink)