There is substantial evidence that in human mate choice, females directly select males based on male display of both physical and behavioral traits. In non-humans, there is additionally a growing literature on indirect mate choice, such as choice through observing and subsequently copying the mating preferences of conspecifics (mate choice copying). Given that humans are a social species with a high degree of sharing information, long-term pair bonds, and high parental care, it is likely that human females could avoid substantial (...) costs associated with directly searching for information about potential males by mate choice copying. The present study was a test of whether women perceived men to be more attractive when men were presented with a female date or consort than when they were presented alone, and whether the physical attractiveness of the female consort affected women’s copying decisions. The results suggested that women’s mate choice decision rule is to copy only if a man’s female consort is physically attractive. Further analyses implied that copying may be a conditional female mating tactic aimed at solving the problem of informational constraints on assessing male suitability for long-term sexual relationships, and that lack of mate choice experience, measured as reported lifetime number of sex partners, is also an important determinant of copying. (shrink)

Researchers studying human sexuality have repeatedly concluded that men place more emphasis on the physical attractiveness of potential mates than women do, particularly in long-term sexual relationships. Evolutionary theorists have suggested that this is the case because male mate value (the total value of the characteristics that an individual possesses in terms of the potential contribution to his or her mate’s reproductive success) is better predicted by social status and economic resources, whereas women’s mate value hinges on signals conveyed by (...) their physical appearance. This pattern may imply that women trade off attractiveness for resources in mate choice. Here I test whether a trade-off between resources and attractiveness seems to be occurring in the mate choice decisions of women in the United States. In addition, the possibility that the risk of mate desertion drives women to choose less attractive men as long-term mates is tested. The results were that women rated physically attractive men as more likely to cheat or desert a long-term relationship, whereas men did not consider attractive women to be more likely to cheat. However, women showed no aversion to the idea of forming long-term relationships with attractive men. Evidence for a trade-off between resources and attractiveness was found for women, who traded off attractiveness, but not other traits, for resources. The potential meaning of these findings, as well as how they relate to broader issues in the study of sex differences in the evolution of human mate choice for physical traits, is discussed. (shrink)

Contemporary mate preferences can provide important clues to human reproductive history. Little is known about which characteristics people value in potential mates. Five predictions were made about sex differences in human mate preferences based on evolutionary conceptions of parental investment, sexual selection, human reproductive capacity, and sexual asymmetries regarding certainty of paternity versus maternity. The predictions centered on how each sex valued earning capacity, ambition— industriousness, youth, physical attractiveness, and chastity. Predictions were tested in data from 37 samples drawn from (...) 33 countries located on six continents and five islands. For 27 countries, demographic data on actual age at marriage provided a validity check on questionnaire data. Females were found to value cues toresource acquisitionin potential mates more highly than males. Characteristics signalingreproductive capacitywere valued more by males than by females. These sex differences may reflect different evolutionary selection pressures on human males and females; they provide powerful cross-cultural evidence of current sex differences in reproductive strategies. Discussion focuses on proximate mechanisms underlying mate preferences, consequences for human intrasexual competition, and the limitations of this study. (shrink)

Individuals are often restricted to indirect cues when assessing the mate value of a potential partner. Females of some species have been shown to copy each other’s choice; in other words, the probability of a female choosing a particular male increases if he has already been chosen by other females. Recently it has been suggested that mate-choice copying could be an important aspect of human mate choice as well. We tested one of the hypotheses, the so-called wedding ring effect—that women (...) would prefer men who are already engaged or married—in a series of live interactions between men and women. The results show that women do not find men signaling engagement, or being perceived as having a partner, more attractive or higher in socioeconomic status. Furthermore, signs of engagement did not influence the women’s reported willingness to engage in short-term or long-term relationships with the men. Thus, this study casts doubt on some simplified theories of human mate-choice copying, and alternative, more complex scenarios are outlined and discussed. (shrink)