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  1. Measuring Individual Differences in Implicit Cognition: The Implicit Association Test.Debbie E. McGhee, Jordan L. K. Schwartz & Anthony G. Greenwald - 1998 - Journal of Personality and Social Psychology 74 (6):1464-1480.
    An implicit association test (IAT) measures differential association of 2 target concepts with an attribute. The 2 concepts appear in a 2-choice task (e.g., flower vs. insect names), and the attribute in a 2nd task (e.g., pleasant vs. unpleasant words for an evaluation attribute). When instructions oblige highly associated categories (e.g., flower + pleasant) to share a response key, performance is faster than when less associated categories (e.g., insect + pleasant) share a key. This performance difference implicitly measures differential association (...)
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