This article is concerned with the relationship between body, image and affect within consumer culture. Body image is generally understood as a mental image of the body as it appears to others. It is often assumed in consumer culture that people attend to their body image in an instrumental manner, as status and social acceptability depend on how a person looks. This view is based on popular physiognomic assumptions that the body, especially the face, is a reflection of the self: (...) that a person’s inner character or personality will shine through the outer appearance. The modification and cosmetic enhancement of the body through a range of regimes and technologies can be used to construct a beautiful appearance and thereby a beautiful self. The article begins by examining body images in consumer culture and their relation to photography and moving images. This is followed by an examination of the consumer culture transformative process through a discussion of cosmetic surgery. The article then questions the over-simplistic logic that assumes that transformative techniques will automatically result in a more positive and acceptable body image. The new body and face may encourage people to look at the transformed person in a new way. But the moving body, the body without image, which communicates through proprioceptive senses and intensities of affect, can override the perception of the transformed appearance. A discussion of the affective body follows, via a closer examination of the body without image, the opening of the body to greater affect and indeterminacy. The affective body image and its potential greater visibility through new media technologies are then discussed through some examples taken from digital video art. The article concludes by examining some of the implications of these shifts within consumer culture and new media technologies. (shrink)

This article explores the idea that affect is collective. By emphasizing that affect does not rest in the individual, a theory of affect is foregrounded that is in conversation with Gilbert Simondon’s concept of individuation, and, more specifically, the concept of the preindividual. The preindividual, in Simondon, is aligned with what Gilles Deleuze calls ‘a life’ — the force of living beyond life itself. This force of life, I suggest, is the resonant field of life’s outside, the more-than of human (...) life where the body is but one verging surface on the field of experience, where the body is always more than One. The more-than-Oneness of the body is always already collective, cutting as it does between life-welling and life-living. It is here, at this virtual-actual juncture, that the force of affect resides, activating the body-becoming. (shrink)

The alliance in the United States today between cowboy capitalism and evangelical Christianity cannot be understood sufficiently through the categories of efficient causality or ideological analysis. The constituencies fold similar spiritual dispositions into somewhat different ideologies and creeds. Each party then amplifies these dispositions in the other through the media politics of resonance. The ethos infusing the resonance machine is expressed without being articulated. The inability to grasp this political economy separate from the spiritualities infusing it may carry implications for (...) the form a successful countermovement could assume. (shrink)

How do we fashion a new political imaginary from fragmentary, diffuse and often antagonistic subjects, who may be united in principle against the exigencies of capitalism but diverge in practice, in terms of the sites, strategies and specific natures of their own oppression? To address this question I trace the dissonance between the approaches of Antonio Negri and Gilles Deleuze back to their divergent mobilizations of Spinoza’s affect and the role it plays in the ungrounding and reconstitution of the social (...) body. This dissonance reveals a divergence in their projects, the way these political projects emerge as counter-actualizations, the means by which they are expressed, and the necessity of a particular kind of historical subject to their realization. Most significantly, it speaks to how we might engage difference and alterity within our own political projects, our collective creations. I conclude with a focus on the productive possibilities provided by Deleuze’s writings on the scream, as a vehicle to uncover new terrains of struggle and new possibilities for collectivity. (shrink)

At the beginning of Western philosophy, Aristotle contrasted made objects, which did not have the source of their own production within themselves, with beings formed by nature. This distinction persisted until Marx, who conceived of the possibility of an evolution of the technical object. This philosophy developed while industrialisation was in the process of overthrowing the contemporary order of social organisation, which highlighted technology's new place in philosophical enquiry. Bernard Stiegler goes back to the beginning of Western philosophy and revises (...) the Aristotelian assessment, developing a complex argument whereby the technical object can be seen as having an essential, distinctive temporality and dynamic of its own. The author engages the ideas of Rousseau, Husserl, and Heidegger, the paleo-ontologist Leroi-Gourhan, the anthropologists Vernant and Detienne, the sociologists Weber and Habermas, and the systems analysts Maturana and Varela. (shrink)

Poised on the cusp between phenomenology and materiality, media institute a theoretical oscillation that promises to displace the empirical-transcendental divide that has structured western meditation on thinking, including the thinking of technics. Because media give the infrastructure conditioning thought without ceasing to be empirical (i.e. without functioning as a transcendental condition), they form the basis for a complex hermeneutics that cannot avoid the task of accounting for its unthematizable infrastructural condition. Tracing the oscillation constitutive of such a hermeneutics as it (...) serves variously to constitute media theory in the work of critics from McLuhan to Kittler, from Leroi-Gourhan to Stiegler, my interrogation ultimately conceptualizes the medium as an environment for life:by giving concrete form to ‘epiphylogenesis’ (the exteriorization of human evolution), concrete media find their most ‘originary’ function not as artifacts but via their participation in human technogenesis (our co-evolution with technics). (shrink)

This article searches for a way of theorizing the interconnectedness of processes of individuation, relationality and affect, with the aim of clearing the ground for an approach that establishes the basis of this interconnectedness by reference to mechanisms common to all living things. It establishes a number of shifts that enable us to think the categories and concepts like the individual, the subject, the group, the threshold, relationality, co-implication and so on according to a fundamental decentring, finally breaking with both (...) subject-centredness and its privilege of the individual as model or starting point; the same epistemological shift implies the rejection of the anthropocentric divide between humans and animals, while avoiding species of sociobiologism, pre-formationism, geneticism and other monocausal paradigms. What the new problematic of life enjoins us to rethink are the standpoint of singularity rather than that of the individual, coupled to the standpoint of relationality as a principle enabling us to think the self—other, human—animal, nature—culture and human—world in terms of compossibility and complex becoming. This view about the co-constitution of all life has major implications regarding responsibility for the other and responsibility for the world, grounded in the standpoint of the temporality and historicity of being as existential condition circumscribing the relation to the other. This shift at the level of ontology is explored via an engagement with the work of Simondon and his conceptual apparatus, particularly ideas of psychic and collective individuation, the pre-and transindividual, the associated milieu; this perspective is re-articulated by way of the work of Merleau-Ponty, Haraway’s notion of ‘companion species’, Ettinger’s concept of the ‘I—other plurality’, and cognate concepts that point to a new terrain for theorizing affect. (shrink)