In this paper, I discuss one form of the idea that spacetime and gravity might ‘emerge’ from quantum theory, i.e. via a holographic duality, and in particular via AdS/CFT duality. I begin by giving a survey of the general notion of duality, as well as its connection to emergence. I then review the AdS/CFT duality and proceed to discuss emergence in this context. We will see that it is difficult to find compelling arguments for the emergence of full quantum gravity (...) from gauge theory via AdS/CFT, i.e. for the boundary theory's being metaphysically more fundamental than the bulk theory. (shrink)