This article applies Jack Goody’s critique of Western classifications of historical and ethnographical phenomena to the current discourses of orientalism themselves in an endeavor to understand the sociological basis of what might be called the shift from orientalism to occidentalism. The argument compares the current emergence of anti-civilizational and self-critical discourses to historical examples of similar phenomena and argues that the current shift itself, so well represented in works that may seem similar to Goody’s but which are very more narrowly (...) ideological and lacking in a more general critical stance, are reflexes of the declining hegemony of powerful imperial centers within global systems. (shrink)