Past decades have witnessed the growing success of branding as a corporate activity as well as a rise in anti-brand activism. While appearing to be contradictory, both trends have emerged from common sources – the transition from industrial to post-industrial society, and the advent of globalization – the examination of which might lead to a socially grounded understanding of why brand success in the future is likely to demand more than superior product performance, placing increasing demand on corporations with regard (...) to a broader envelop of socially responsible behavior. Directions for strategic and managerial options are suggested. (shrink)

This article draws upon 100 years of writings which are referred to as the Catholic Social Tradition (CST). Using this tradition as a guide, the nature of work is explored along with the principles and virtues which vitalize the deepest dimension of work — how it affects the dignity of the human person. It develops five operational ethical principles which can be applied to questions of workplace ethics. Organizational policies and programs that seem consistent with CST are also discussed.

Excellent textbook introduction to the basic issues of fundamental moral theology that considers all of today's moral issues. +.

The new key -- Symbolic transformation -- The logic of signs and symbols -- Discursive and presentational forms -- Language -- Life-symbols : the roots of sacrament -- Life-symbols : the roots of myth -- On significance in music -- The genesis of artistic import -- The fabric of meaning.