According to the Perceptual Symbols Theory of cognition (Barsalou, 1999), modality‐specific simulations underlie the representation of concepts. A strong prediction of this view is that perceptual processing affects conceptual processing. In this study, participants performed a perceptual detection task and a conceptual property‐verification task in alternation. Responses on the property‐verification task were slower for those trials that were preceded by a perceptual trial in a different modality than for those that were preceded by a perceptual trial in the same modality. (...) This finding of a modality‐switch effect across perceptual processing and conceptual processing supports the hypothesis that perceptual and conceptual representations are partially based on the same systems. (shrink)

Previous studies have shown that object properties are processed faster when they follow properties from the same perceptual modality than properties from different modalities. These findings suggest that language activates sensorimotor processes, which, according to those studies, can only be explained by a modal account of cognition. The current paper shows how a statistical linguistic approach of word co-occurrences can also reliably predict the category of perceptual modality a word belongs to (auditory, olfactory–gustatory, visual–haptic), even though the statistical linguistic approach (...) is less precise than the modal approach (auditory, gustatory, haptic, olfactory, visual). Moreover, the statistical linguistic approach is compared with the modal embodied approach in an experiment in which participants verify properties that share or shift modalities. Response times suggest that fast responses can best be explained by the linguistic account, whereas slower responses can best be explained by the embodied account. These results provide further evidence for the theory that conceptual processing is both linguistic and embodied, whereby less precise linguistic processes precede precise simulation processes. (shrink)

I address the commentators' calls for clarification of theoretical terms, discussion of similarities to other proposals, and extension of the ideas. In doing so, I keep the focus on the purpose of memory: enabling the organism to make sense of its environment so that it can take action appropriate to constraints resulting from the physical, personal, social, and cultural situations.