In Psychoanalysis, its image and its public Moscovici introduced the theory of social representations and took further the project of rehabilitating common sense. In this paper I examine this project through a consideration of the problem of cognitive polyphasia, and the continuity and discontinuity between different systems of knowing. Focusing on the relations between science and common sense. I ask why, despite considerable evidence to the contrary, the scientific imagination tends to deny its relation to common sense and believe that (...) can displace it. I argue that the psychosocial dynamic between common sense and science is revealing of how heavily they are entangled in, and indeed indebted to each other. Even more, this dynamic allows for a full appreciation of what the theory of social representations calls states of cognitive polyphasia. Different systems of thinking and knowing do not displace each other but live side by side, co-existing in a variety of ways, fulfilling different functions and answering different needs in social life. (shrink)

Social representations research has tended to focus upon the representations that groups have in relation to some object. The present article elaborates the concept of social representations by pointing to the existence of “alternative representations” as sub-components within social representations. Alternative representations are the ideas and images the group has about how other groups represent the given object. Alternative representations are thus representations of other people's representations. The present article uses data from Moscovici's analysis of the diffusion of psychoanalysis to (...) examine how people engage with alternative representations. It is demonstrated that there can be more or less dialogical relations with alternative representations. The analysis concludes by considering seven “semiotic barriers” which work to neutralise the dialogical potential of alternative representations, thus on the one hand enabling groups to talk about the views of others, while, on the other hand, remaining unchallenged by those views. (shrink)

Psychoanalysis: Its Image and Its Public is a perfect illustration of Tarde's claim that ‘beautiful’ should be reserved for ideas that lead to a discovery of more ideas and to an invention that we can judge as fruitful for the future. The article examines the influence of the book in geographical, historical and scientific contexts and traces the development and diffusion of the theory of social representations throughout four periods. The article highlights the difference between the first edition in 1961, (...) and the second one in 1976, and it examines the development of Moscovici's ideas over time. The first edition of Psychoanalysis, based on the criticism of sociology of knowledge, underlines common sense as a new object of study, attempting to capture complex social phenomena. It shows common sense as a legitimate object of study that interweaves social, cultural and individual dimensions in the constitution of social reality. The 1976 edition emphasises that language and communication and its role in the theory of social knowledge. The book has had manifold impact on new areas of study. An overview of international research in social representations shows how this work has inspired scholars all over the world, has lead to creating Schools of research and to innovative proposals not only in terms of domains that have been studied but also in terms of theoretical models and methodological concerns. (shrink)

This authored book provides an innovative and systematic account of key debates within the social psychology of knowledge, using the theory of social representations as a guide. This account is then elaborated and integrated into a conceptually coherent theoretical framework to further the social psychological dimensions of the relationship between representations, knowledge and context. Jovchelovitch highlights the social psychological components of the process of knowledge formation and their impact in the constitution of communities, culture and public spheres. Whilst this exploration (...) contributes to an understanding of the genesis, logic and function of knowledge in social life, it also shows that context is essential to understanding the dynamics of representation and emphasises the fundamental unity between the two. This book offers a significant and stimulating contribution to the field of social representations and will make essential reading for those wanting to follow this debate at thecutting edge of social, cultural and developmental psychology as well as sociology, anthropology and cultural studies. (shrink)

Based on Moscovici’s classical study on the cultivation of psychoanalytic ideas in France in the 1950’s and our own research on modern biotechnology, we propose a paradigm for researching social representations. Following a consideration of the nature of representations and of the ‘iconoclastic suspicion’ that haunts them, we propose a model of the emergence of meaning relating three elements: subjects, objects, and projects. The basic unit of analysis is the elongated triangle of mediation : subject 1, object, project, and subject (...) 2, captured in the image of a ‘Toblerone’. Such social units cultivate, that is produce, circulate and receive representation which may be embodied in four modes–habitual behaviour, individual cognition, informal communication and formal communication–and in three mediums–words, visual images or non-linguistic sounds. We propose an operational definition of a ‘social representation’ as the comparison of four characteristics of communication systems: the content structures , the typified processes , and their functions , within the context of segmented social milieus. Seven implications for research on social representations are outlined: content and process; segmentation by social milieus rather than taxonomies; cultivation studies within social milieus; multi-method analysis; time structures and longitudinal data; the crossover of cultural projects and trajectories; the disinterested research attitude. This ideal type paradigm leads to an operational clarification to identify new research questions, and to guide the design and evaluation of studies on social representations. (shrink)