This paper draws from Foucault’s analysis of liberalism and neoliberalism to reconstruct the mechanisms and the means whereby neoliberalism has transformed society into an ‘enterprise society’ based on the market, competition, inequality, and the privilege of the individual. It highlights the role of financialization, neglected by Foucault, as a key apparatus in achieving this transformation. It elaborates the strategies of individualization, insecuritization and depoliticization used as part of neoliberal social policy to undermine the principles and practices of mutualization and redistribution (...) that the Welfare State and Fordism had promoted. It shows that the aim of neoliberal politics is the restoration of the power of capital to determine the distribution of wealth and to establish the enterprise as dominant form; this requires that it target society as a whole for a fundamental reconstruction, putting in place new mechanisms to control individual conduct. The analysis refers to the case of workers in the culture industry to illustrate the operation of these mechanisms in practice. It also outlines the main elements of the analytical apparatus that makes visible the new role of the state as an ensemble of apparatuses constituting the conditions for neoliberal market capitalism and the new type of individual appropriate for it. The paper thus adds a new dimension to Foucault’s analysis. (shrink)