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  1. Judgment under Uncertainty: Heuristics and Biases.Amos Tversky & Daniel Kahneman - 1974 - Science 185 (4157):1124-1131.
    This article described three heuristics that are employed in making judgements under uncertainty: representativeness, which is usually employed when people are asked to judge the probability that an object or event A belongs to class or process B; availability of instances or scenarios, which is often employed when people are asked to assess the frequency of a class or the plausibility of a particular development; and adjustment from an anchor, which is usually employed in numerical prediction when a relevant value (...)
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  • Rational choice and the structure of the environment.Herbert A. Simon - 1956 - Psychological Review 63 (2):129-138.
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  • Motivational and emotional controls of cognition.Herbert A. Simon - 1967 - Psychological Review 74 (1):29-39.
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  • The base-rate fallacy in probability judgments.Maya Bar-Hillel - 1980 - Acta Psychologica 44 (3):211-233.
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