This update to the award-winning first edition analyzes the pros and cons of different media and focuses on general guidelines and basic principles, making the ideas in this guide transferable to future technologies.

This book, which can be read independently, deals with more specifically linguistic problems in semantics and contains substantial original material.

The idea that some aspects of language are 'natural', while others are arbitrary, artificial or derived, runs all through modern linguistics, from Chomsky's GB theory and Minimalist program and his concept of E- and I-language, to Greenberg's search for linguistic universals, Pinker's views on regular and irregular morphology and the brain, and the markedness-based constraints of Optimality Theory. This book traces the heritage of this linguistic naturalism back to its locus classicus, Plato's dialogue Cratylus. The first half of the book (...) is a detailed examination of the linguistic arguments in the Cratylus. The second half follows three of the dialogue's naturalistic themes through subsequent linguistic history - natural grammar and conventional words, from Aristotle to Pinker; natural dialect and artificial language, from Varro to Chomsky; and invisible hierarchies, from Jakobson to Optimality Theory - in search of a way forward beyond these seductive yet spurious and limiting dichotomies. (shrink)

Aristotle's treatment of logos apophantikos is found within the treatise that bears the title Peri Hermeneias, On Hermeneia. And it was to this treatise -- or, more accurately, to the first four sections of it -- that the early Heidegger turned again and again in his courses during the 1920s in an effort to retrieve from this phenomenon a hidden meaning.

PREFACE It is a very small particle of the philosophic and scientific cosmos that bears Aristotle's name, in fact, it is little more than one page of the ...