The role of ethics in business -- Business in society : beyond the market and laws? -- Cultural diversity and international standards for business -- Ethics, at the core of the human action -- Individual responsibility and moral judgments in business -- Frequent ethical issues in business -- The purpose of the firm and mision-driven management -- Use and misuse of power -- Human virtues in leadership of organizations -- Ethics in organizational cultures and structures.

Adam's vision -- Gloomy science -- The severest critic -- On the margins -- Voices in the air -- Grand illusions.