A pointwise definable model is one in which every object is \loos definable without parameters. In a model of set theory, this property strengthens $V=\HOD$, but is not first-order expressible. Nevertheless, if \ZFC\ is consistent, then there are continuum many pointwise definable models of \ZFC. If there is a transitive model of \ZFC, then there are continuum many pointwise definable transitive models of \ZFC. What is more, every countable model of \ZFC\ has a class forcing extension that is pointwise definable. (...) Indeed, for the main contribution of this article, every countable model of Gödel-Bernays set theory has a pointwise definable extension, in which every set and class is first-order definable without parameters. (shrink)