The paper examines the significance of embarrassment for a concept of political publicity. It is critical of how the common interpretation of this apparently social phenomenon as a “milder form of shame” leads to a functionalist interpretation. According to this interpretation, embarrassment regulates given normative structures by initiating or even motivating self-criticism. In contrast, the article shows, first, that embarrassment cannot occur at all in a public sphere that is thought of exclusively in normative terms, and second, that the phenomenon (...) is primordially not reflexive. In embarrassment, one is not immediately “thrown back on oneself” but tries to find a relation to one’s public figure. A philosophical reflection on this pursuit reveals the constitution of normative structures. In this light, embarrassment presents itself as a genuinely political phenomenon. (shrink)