This paper challenges the view that academic professionalism resides in the professional 'autonomy ' of the academic, the 'self-regulation' of academics as an occupational group, and the differential 'status' of academic workers. This still influential notion of academic professionalism, it is argued, leads to institutional stasis. What is required is greater reflexivity by academics in respect of their underlying professional values. In particular the piece challenges the academic community to re-think academic freedom - the bedrock of professional identity within that (...) community - in terms of increased inclusivity: 'freedom for all' rather than 'freedom for academics'. The paper touches on issues relating to practice and organisational structure, but focuses primarily on the need for academics to shift the moral bases of their claim to professionalism. In so doing, it also challenges the post-Dearing consensus that the debate on academic professionalism can be adequately conducted in terms of 'standards' and 'outcomes'. A prime purpose of the paper is to promote debate and discussion by setting a different kind of agenda and by couching that agenda within a different kind of discourse. (shrink)