Reasoning with quantifier expressions in natural language combines logical and arithmetical features, transcending strict divides between qualitative and quantitative. Our topic is this cooperation of styles as it occurs in common linguistic usage and its extension into the broader practice of natural language plus ‘grassroots mathematics’.We begin with a brief review of by changing the semantics of counting in natural ways. A first approach replaces cardinalities by abstract but well-motivated values of ‘mass’ or other mereological aggregating notions. A second approach (...) keeps the cardinalities but generalizes the meaning of counting to work in models that allow dependencies between variables.Finally, we return to our starting point in natural language, confronting the architecture of our formal systems with linguistic quantifier vocabulary and syntax, as well as with natural reasoning modules such as the monotonicity calculus. In addition to these encounters with formal semantics, we discuss the role of counting in semantic evaluation procedures for quantifier expressions and determine, for instance, which binary quantifiers are computable by finite ‘semantic automata’. We conclude with some general thoughts on yet further entanglements of logic and counting in formal systems, on rethinking the qualitative/quantitative divide, and on connecting our analysis to empirical findings in cognitive science. (shrink)