One of the major themes of Steve Fuller's project of social epistemology is a reconciliation of the normative concerns of epistemologists with the empirical concerns of sociologists of knowledge. Fuller views social epistemologists as knowledge policy makers, who will provide direction for improvements in the cognitive division of labour. However, this paper argues that Fuller's conception of knowledge production and his approval of a panglossian approach to epistemology fail to provide the normative force he claims, and leave us unable to (...) identify anything epistemic about our knowledge-seeking practices. (shrink)