This paper defends a novel account of how we introspect phenomenal states, the Demonstrative Attention account (DA). First, I present a set of necessary and sufficient conditions for phenomenal state introspection which are not psychological, but purely metaphysical and semantic. Next, to explain how these conditions can be satisfied, I describe how demonstrative reference to a phenomenal content can be achieved through attention alone. This sort of introspective demonstration differs from perceptual demonstration in being non-causal. DA nicely explains key intuitions (...) about phenomenal self-knowledge, makes possible an appealing diagnosis of blindsight cases, and yields a highly plausible view as to the extent of our first-person epistemic privilege. Because these virtues stem from construing phenomenal properties as non-relational features of states, my defense of DA constitutes a challenge to relational construals of phenomenal properties, including functionalism and representationalism. And I provide reason to doubt that they can meet this challenge. (shrink)