The generation problem is to explain how material configurations or processes can produce conscious experience. David Chalmers urges that this is what makes the problem of consciousness really difficult. He proposes to side-step the generation problem by proposing that consciousness is an absolutely fundamental feature of the world. I am inclined to agree that the generation problem is real and believe that taking consciousness to be fundamental is promising. But I take issue with Chalmers about what it is to be (...) a fundamental feature of the world. In fact, I argue that taking the idea seriously ought to lead to some form of panpsychism. Powerful objections have been advanced against panpsychism, but I attempt to outline a form of the doctrine which can evade them. In the end, I suspect that we will face a choice between panpsychism and rethinking the legitimacy of the generation problem itself. (shrink)