Visual arguments can seem to require unique, autonomous evaluative norms, since their content seems irreducible to, and incommensurable with, that of verbal arguments. Yet, assertions of the ineffability of the visual, or of visual-verbal incommensurability, seem to preclude counting putatively irreducible visual content as functioning argumentatively. By distinguishing two notions of content, informational and argumentative, I contend that arguments differing in informational content can have equivalent argumentative content, allowing the same argumentative norms to be rightly applied in their evaluation.

Up until now, the study of the argumentative role of visuals has been restricted to the formal concept of argument as product, consisting of premises and conclusion. In this paper, I adopt the pragma-dialectical approach to argumentation as a social and discursive activity in order to explore argumentative functions of visuals that go beyond claiming and justifying. To do this I pay attention to the visual form and to the interaction between the verbal and the visual mode in argumentative discourse.

According to Bi-logic theory, there are two logics operating in the mind. One is traditional logic, and the other one is called “symmetrical”, because it does not respect asymmetrical relations. Bi-logic assumes that mental processes involve combinations of both logics in different proportions. From that perspective, Michael Gilbert’s theory of Multi-Modal argumentation is discussed focusing upon emotional arguments. It is claimed that these arguments are bi-logical, that is, they contain a combination of traditional and symmetrical logics.

Over the past 60 years there have been tremendous advances made in Argumentation Theory. One crucial advance has been the move from the investigation of static arguments to a concern with dialogic interactions in concrete contexts. This focus has entailed a slow shift toward involving both non-logical and non-discursive elements in the analysis of an argument. I argue that the traditional attitude Informal Logic has displayed toward emotion can be and ought be moderated. In particular, I examine the role of (...) emotion in everyday argumentation, and how Informal Logic can encompass it alongside the more traditional logical mode of communication. (shrink)

A systematic rhetorical analysis may reveal elements of multimodal argumentative discourse that would otherwise remain hidden. In this article, we present simultaneously the basics of the method we have developed to integrate theories about different modalities in one parallel processing framework for rhetorical analysis and the results of its application to an intriguing ad.

Abstract In this essay, I will argue that images can play a substantial role in argumentation: exploiting information from the context, they can contribute directly and substantially to the communication of the propositions that play the roles of premises and conclusion. Furthermore, they can achieve this directly, i.e. without the need of verbalization. I will ground this claim by presenting and analyzing some arguments where images are essential to the argumentation process. Content Type Journal Article Pages 1-14 DOI 10.1007/s10503-011-9259-y Authors (...) Axel Arturo Barceló Aspeitia, Instituto de Investigaciones Filosóficas, Universidad Nacional Autónoma de México, Cto. Mario de la Cueva s/n, Cd. Universitaria, Coyoacán, 04500 DF, Mexico Journal Argumentation Online ISSN 1572-8374 Print ISSN 0920-427X. (shrink)

The main stream of formal and informal logic as well as more recent work in discourse analysis provides a way of understanding certain arguments that particularly lend themselves to rational analysis. I argue, however, that these, and allied modes of analysis, be seen as heuristic models and not as the only proper mode of argument. This article introduces three other modes of argumen tation that emphasize distinct aspects of human communication, but that, at the same time, must be considered for (...) the full understanding of argumentation. These modes are (1) the emotional, which relates to the realm of feelings, (2) the visceral, which stems from the area of the physical, and (3) the kisceral, which covers the intuitive and non-sensory arenas. At its most extreme the view holds that arguments may be given (almost) wholly within one mode and not be at all susceptible to those methods of argument analysis previously used. A more cautious statement allows that any interactive argument will (possibly) contain elements from various modes, and that to attempt to reduce these all to the rational is prejudiced reductionism. (shrink)

This paper focuses on disagreement spaces fused with emotion. Following Gilbert’s emotional mode of argumentation (1997), further expansions of the mode are made here, specifically for the purposes of being able to classify different types of emotional arguments. First, general concerns with arguments that stray from the traditional approach are addressed. Then a classification system for different types of emotional arguments is developed. Some of the criteria that help determine emotional arguments include dialogue types, arguers involved, as well as the (...) use of emotion. (shrink)

introduction Rhetoric/Memory/Place Carole Blair, Greg Dickinson, and Brian L. Ott The story is told of the poet Simonides of Ceos who, after chanting a poem ...

Words, just because they are words, are not inherently clear. The message they contain becomes clear to those who speak the language and are familiar with the issues and contexts. If the message lacks linguistic clarity the recipient of the message will typically make a query that will bring forth further information intended to clarify. The result might be more words, but it might also involve pointing or drawing, or words that utilize other modes such as references to context, history, (...) and so on. If the ambiguity derives from an inconsistency between, say, words and behaviour, one may look to either mode for clarity. Communication, we must accept, actually occurs in messages, and our ability to transmit information may be limited by any number of factors. When we focus entirely on discursive aspects of communication we limit both the ways in which we receive and ways in which we transmit information. The logocentric fallacy is committed when language, especially in it's most logical guise, is seen to be the only form of rational communication. (shrink)

Coalescent argumentation is a normative ideal that involves the joining together of two disparate claims through recognition and exploration of opposing positions. By uncovering the crucial connection between a claim and the attitudes, beliefs, feelings, values and needs to which it is connected dispute partners are able to identify points of agreement and disagreement. These points can then be utilized to effect coalescence, a joining or merging of divergent positions, by forming the basis for a mutual investigation of non-conflictual options (...) that might otherwise have remained unconsidered. The essay proceeds by defining and discussing ‘argument’, ‘position’ and ‘understanding’. These notions are then brought together to outline the concept of coalescent reasoning. (shrink)

Television has been demonized as the cause of the moral decay of our society. Its content is derided as vapid. However, what we watch on television is often philosophically complex. This book examines news, cartoons such as South Park, advertisements, and soap operas and identifies complex moral dilemmas and arguments in them. It argues that we should apply analytical and philosophical skills directly to what we watch and shows how it can be done. In the final chapter, the way in (...) which the news has been overtaken by the private lives of public figures is traced to a breakdown of the public-private divide. (shrink)