Despite the fact that the sociological notion ‘individualization’ contains the most heterogeneous phenomena, the article develops an interpretation of the fate of individualization in Western capitalism today. After having differentiated three different meanings of that notion with the help of Georg Simmel, the position is defended that the claims to individual self-realization, which have rapidly multiplied in the Western societies of thirty or forty years ago, have become so much a feature of the institutionalized expectations inherent in social reproduction that (...) the particular goals of such claims are lost and they are transmuted into a support of the system’s legitimacy. The result of this paradoxical reversal, where the processes which once promised an increase of qualitative freedom are henceforth altered into an ideology of de-institutionalization, is the emergence in individuals of a number of symptoms of inner emptiness, of feeling oneself to be superfluous, and of absence of purpose. (shrink)