This is the engaging story of a moment of transformation in the human sciences, a detailed account of a remarkable group of people who met regularly to explore the possibility of using scientific ideas that had emerged in the war years as a basis for interdisciplinary alliances.

On this tour of the universe of signs, Jesper Hoffmeyer travels back to the Big Bang, visits the tiniest places deep within cells, and ends his journey with us - complex organisms capable of speech and reason. He shows that life at its most basic depends on the survival of messages written in the code of DNA molecules, and on the tiny cell - the fertilized egg - that must interpret the message and from it construct an organism. What propels (...) this journey is Hoffmeyer's attempt to discover how nature could come to mean something to someone; indeed, how "something" could become "someone." How could a biological self become a semiotic self? (shrink)

Ecosemiotics is the study of sign processes (semioses) in relation to the natural environment in which they occur. The paper examines the cultural, biological, and evolutionary dimensions of ecosemioses on the basis of C. S. Peirce's theory of continuity between matter and mind and investigates the ecosemiotic dimensions of natural signs. Ecosemiotics and the semiotics of nature are distinguished from pansemiotism, and the coevolution of sign processes with their natural enviromnent is discussed as a determining factor of ecosemiosis.

In this book, Norbert Wiley offers a new interpretation of the nature of the self in society.