In this book, Norbert Wiley offers a new interpretation of the nature of the self in society.

Ecosemiotics is the study of sign processes (semioses) in relation to the natural environment in which they occur. The paper examines the cultural, biological, and evolutionary dimensions of ecosemioses on the basis of C. S. Peirce's theory of continuity between matter and mind and investigates the ecosemiotic dimensions of natural signs. Ecosemiotics and the semiotics of nature are distinguished from pansemiotism, and the coevolution of sign processes with their natural enviromnent is discussed as a determining factor of ecosemiosis.

Gregory Bateson was one of the most original social scientists of this century. He is widely known as author of key ideas used in family therapy - including the well-known condition called 'double bind'. He was also one of the most influential figures in cultural anthropology. In the decade before his death in 1980 Bateson turned toward a consideration of ecology. Standard ecology concentrates on an ecosystem's biomass and on energy budgets supporting life. Bateson came to the conclusion that understanding (...) ecological organization requires a complete switch in scientific perspective. He reasoned that ecological phenomena must be explained primarily through patterns of information and that only through perceiving these informational patterns will we uncover the elusive unity, or integration, of ecosystems. Bateson believed that relying upon the materialist framework of knowledge dominant in ecological science will deepen errors of interpretation and, in the end, promote eco-crisis. He saw recursive patterns of communication as the basis of order in both natural and human domains. He conducted his investigation first in small-scale social settings; then among octopus, otters, and dolphins. Later he took these investigations to the broader setting of evolutionary analysis and developed a framework of thinking he called 'an ecology of mind.' Finally, his inquiry included an ecology of mind in ecological settings - a recursive epistemology. This is the first study of the whole range of Bateson's ecological thought - a comprehensive presentaionof Bateson's matrix of ideas. Drawing on unpublished letters and papers, Harries-Jones clarifies themes scattered throughout Bateson's own writings, revealing the conceptual consistency inherent in Bateson's position, and elaborating ways in which he pioneered aspects of late twentieth-century thought. (shrink)

On this tour of the universe of signs, Jesper Hoffmeyer travels back to the Big Bang, visits the tiniest places deep within cells, and ends his journey with us - complex organisms capable of speech and reason. He shows that life at its most basic depends on the survival of messages written in the code of DNA molecules, and on the tiny cell - the fertilized egg - that must interpret the message and from it construct an organism. What propels (...) this journey is Hoffmeyer's attempt to discover how nature could come to mean something to someone; indeed, how "something" could become "someone." How could a biological self become a semiotic self? (shrink)