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  1. Estimating the incidence of wrongdoing and whistle-blowing: Results of a study using randomized response technique. [REVIEW]Brian K. Burton & Janet P. Near - 1995 - Journal of Business Ethics 14 (1):17 - 30.
    Student cheating and reporting of that cheating represents one form of organizational wrong-doing and subsequent whistle-blowing, in the context of an academic organization. Previous research has been hampered by a lack of information concerning the validity of survey responses estimating the incidence of organizational wrongdoing and whistle-blowing. An innovative method, the Randomized Response Technique (RRT), was used here to assess the validity of reported incidences of wrongdoing and whistle-blowing. Surprisingly, our findings show that estimates of these incidences did not vary (...)
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  • Undergraduate student attitudes about hypothetical marketing dilemmas.Carl Malinowski & Karen A. Berger - 1996 - Journal of Business Ethics 15 (5):525 - 535.
    This study investigated the attitudinal responses of 403 undergraduate students with respect to nine hypothetical marketing moral dilemmas. Participants varied by gender, major, and age.It was found that undergraduate women responded more ethically on the hypothetical marketing moral dilemmas, as hypothesized. Secondly, chosen major did not make a difference on cognitive, affective, or behavioral responses. Further, the overall means for each scenario were in the morally correct direction in every case. Also, all intercorrelations for each story were significant. Finally, whenever (...)
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