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  1. John Elkington, Cannibals With Forks: The Triple Bottom Line of 21st Century Business.John Elkington - 2000 - Journal of Business Ethics 23 (2):229-231.
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  • Corporate social responsibility in the 21st century: A view from the world's most successful firms.Jamie Snider, Ronald Paul Hill & Diane Martin - 2003 - Journal of Business Ethics 48 (2):175-187.
    This investigation is motivated by the lack of scholarship examining the content of what firms are communicating to various stakeholders about their commitment to socially responsible behaviors. To address this query, a qualitative study of the legal, ethical and moral statements available on the websites of Forbes Magazine''s top 50 U.S. and top 50 multinational firms of non-U.S. origin were analyzed within the context of stakeholder theory. The results are presented thematically, and the close provides implications for social responsibility among (...)
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