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  1. Ethics.William Frankena - 1967 - Philosophy of Science 34 (1):74-74.
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  • (1 other version)Ethics.William K. Frankena - 1973 - Englewood Cliffs, N.J.,: Prentice-Hall.
    Normative theories of obligation, moral and nonmoral value, and meta-ethical issues and theories are considered.
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  • Some initial steps toward improving the measurement of ethical evaluations of marketing activities.R. Eric Reidenbach & Donald P. Robin - 1988 - Journal of Business Ethics 7 (11):871 - 879.
    This study reports on the development of scale items derived from the pluralistic moral philosophy literature. In addition, the manner in which individuals combine aspects of the different philosophies in making ethical evaluations was explored.
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