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  1. A Preliminary Investigation into the Role of Positive Psychology in Consumer Sensitivity to Corporate Social Performance.Robert A. Giacalone, Karen Paul & Carole L. Jurkiewicz - 2005 - Journal of Business Ethics 58 (4):295-305.
    Research on positive psychology demonstrates that specific individual dispositions are associated with more desirable outcomes. The relationship of positive psychological constructs, however, has not been applied to the areas of business ethics and social responsibility. Using four constructs in two independent studies (hope and gratitude in Study 1, spirituality and generativity in Study 2), the relationship of these constructs to sensitivity to corporate social performance (CSCSP) were assessed. Results indicate that all four constructs significantly predicted CSCSP, though only hope and (...)
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  • Ethical Dimensions of Advertising Executions.Israel D. Nebenzahl & Eugene D. Jaffe - 1998 - Journal of Business Ethics 17 (7):805 - 815.
    This paper suggests a framework for determining the ethicality of disguised and obtrusive advertising. While most discussions of advertising ethics deal with deception or fraud, the proposed framework is based on the way messages are presented to audiences. Suggestions for measurement and future research are given.
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  • Toward the development of a multidimensional scale for improving evaluations of business ethics.R. E. Reidenbach & D. P. Robin - 1990 - Journal of Business Ethics 9 (8):639 - 653.
    This study represents an improvement in the ethics scales inventory published in a 1988 Journal of Business Ethics article. The article presents the distillation and validation process whereby the original 33 item inventory was reduced to eight items. These eight items comprise the following ethical dimensions: a moral equity dimension, a relativism dimension, and a contractualism dimension. The multidimensional ethics scale demonstrates significant predictive ability.
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  • Children and the changing world of advertising.Elizabeth S. Moore - 2004 - Journal of Business Ethics 52 (2):161-167.
    Concerns about children's ability to fully comprehend and evaluate advertising messages has stimulated substantial research and heated debate among scholars, business leaders, consumer advocates, and public policy makers for more than three decades. During that time, some very fundamental questions about the fairness of marketing to children have been raised, yet many remain unresolved today. With the emergence of increasingly sophisticated advertising media, promotional offers and creative appeals in recent years, new issues have also developed. This paper provides a basis (...)
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  • The association of ethical judgment of advertising and selected advertising effectiveness response variables.Penny Simpson, Gene Brown & Robert Widing - 1998 - Journal of Business Ethics 17 (2):125-136.
    This study examines the potential effects of unethically perceived advertising executionson consumer responses to the ad. The study found that the unethical perceptions of the advertisement shown significantly and negatively affected all advertising response variables examined in the study.
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  • Ethical dimensioins of advertising executions.Israel D. Nebenzhal & Eugene D. Jaffe - 1998 - Journal of Business Ethics 17 (7):805-815.
    This paper suggests a framework for determining the ethicality of disguised and obtrusive advertising. While most discussions of advertising ethics deal with deception or fraud, the proposed framework is based on the way messages are presented to audiences. Suggestions for measurement and future research are given.
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  • Some initial steps toward improving the measurement of ethical evaluations of marketing activities.R. Eric Reidenbach & Donald P. Robin - 1988 - Journal of Business Ethics 7 (11):871 - 879.
    This study reports on the development of scale items derived from the pluralistic moral philosophy literature. In addition, the manner in which individuals combine aspects of the different philosophies in making ethical evaluations was explored.
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