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  1. Regret theory: an alternative theory of rational choice under uncertainty.Graham Loomes & Robert Sugden - 1982 - Economic Journal 92:805–24.
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  • The measurement of values.L. L. Thurstone - 1954 - Psychological Review 61 (1):47-58.
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  • A law of comparative judgment.L. L. Thurstone - 1927 - Psychological Review 34 (4):273-286.
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  • Judgment under Uncertainty: Heuristics and Biases.Amos Tversky & Daniel Kahneman - 1974 - Science 185 (4157):1124-1131.
    This article described three heuristics that are employed in making judgements under uncertainty: representativeness, which is usually employed when people are asked to judge the probability that an object or event A belongs to class or process B; availability of instances or scenarios, which is often employed when people are asked to assess the frequency of a class or the plausibility of a particular development; and adjustment from an anchor, which is usually employed in numerical prediction when a relevant value (...)
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  • Prospect Theory: An Analysis of Decision Under Risk.D. Kahneman & A. Tversky - 1979 - Econometrica: Journal of the Econometric Society:263--291.
    The following values have no corresponding Zotero field: PB - JSTOR.
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  • Event observation in probability learning.Arthur S. Reber & Richard B. Millward - 1968 - Journal of Experimental Psychology 77 (2):317.
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  • Nontransitive measurable utility.Peter C. Fishburn - 1982 - Journal of Mathematical Psychology 26:31–67.
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  • Confidence in judgment: Persistence of the illusion of validity.Hillel J. Einhorn & Robin M. Hogarth - 1978 - Psychological Review 85 (5):395-416.
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  • Regret in decision making under uncertainty.David E. Bell - 1982 - Operations Research 30 (5):961–81.
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