An outline of a theory ofvalues-based labeling as a social movementargues that it is motivated by the need tore-embed the agro-food economy in the largersocial economy. A review of some basic premisesof embeddedness theories derived from the workof Karl Polanyi reveals their connection toparticular values-based labeling efforts. Fromthis perspective, values-based labelingpresents itself as primarily an ethical andmoral effort to counter unsustainable trendswithin presently existing capitalism. Theselabels distinguish themselves from ordinarycommercial labels by a focus on processand on quality. Evaluating thetransformative potential (...) and progressive natureof values-based labeling poses a key challenge.One avenue for gauging this potential isconventions theory. This approach can beadapted to consider the decision makingprocesses that go on within values-basedlabeling groups, as well as consumer decisionmaking based on such labels, as instances ofwhat is termed a politics of ethical judgment.The conclusion emphasizes the need for moreresearch in this area and suggests how it couldbe furthered. (shrink)

The advent of rBGH (recombinant bovinegrowth hormone) has spurred the establishment of anorganic milk industry. The food systems/commoditychain analytical framework cannot fully explain therise of this new food. An adequate understanding ofthe consumer's role in the food system/commodity chainrequires more attention to consumption as a form ofpolitics. One way to do this is to look at thepolitics of other new social movements, especiallythose contesting mainstream notions of risk. From thisapproach, organic milk consumption challenges rBGHfrom a ``Not-in-my-Body'' or ``NIMB'' politics of (...) refusal,similar to the political refusal of neighborhoodresidents in ``Not-in-My-Backyard'' or ``NIMBY''environmental movements. The NIMB form of politics isnot a social movement of politically consciousconsumers, yet it is still a political activity inwhich consumers participate in the formation of theindustry through a process of ``reflexive consumption.''An analysis of producer-consumer discourse on milkcartons reveals the nature of this political formation. (shrink)

Some 2000 years ago, Virgil wroteThe Georgics, a political tract on Romanagriculture in the form of a poem. Today, as aresult of rising global trade in food andagricultural products, growing economicconcentration, the merging of food andpharmacy, chronic obesity in the midst ofhunger, and new disease and pest vectors, weare in need of a new Georgics that addressesthe two key issues of our time: vigilance andvoice. On the one hand, vigilance must becentral to a new Georgics. Enforceablestandards for food safety, food (...) quality,environmental protection, worker health andsafety, sanitary and phytosanitaryrequirements, animal welfare, and appellationsmust be addressed. On the other hand, a newGeorgics must increase the range of persons whohave voice in the democratic governance of anew global agrifood system. New organizationsand institutions will be needed to accomplishthis task. (shrink)

This article extends the concept of symmetry to ethics. Using the case of canola in Canada, the authors argue that grades and standards simultaneously subject humans and nonhumans to rites of passage that test their "goodness. " Then, they further develop a tentative typology of standards. The authors argue that these standards allow something resembling the neoclassical market to be established, create the conditions for economic analysis, and allocate power among human actors.

This analysis uses an analytical frameworkgrounded in political economy perspectives of theglobalization of the agro-food sector combined with acase study approach focusing on the Marine StewardshipCouncil (MSC) to inform discussions regarding thecharacteristics of societal regulation in thepost-Fordist era. More specifically, this analysisuses the case of the emergence of the MSC toinvestigate propositions regarding the existence of,and location of, nascent forms of a transnationalState. The MSC proposes to regulate the certificationof sustainable fisheries at the global level throughan eco-labeling program. The MSC (...) was created in 1996by the transnational environmental organization theWorld Wildlife Fund and the transnational corporationUnilever. The emergence of the MSC has generatedheated discussion in fisheries management circles thatis in general divided along North/South lines. Thisanalysis indicates that the case of the MSC providesvaluable insights into the possible characteristics ofsupranational regulatory mechanisms that might emulatethe role of the nation-State in the post-Fordist era. (shrink)

Since the turn of the lastcentury, Michigan farmers, elevators, and stategovernment have used production and processstandards to shape the dry bean industry totheir interests and set a worldwide standardfor quality dry beans. Over the last 20 years,however, multinational agro/food firms haveintroduced their market criteria into standardssetting, and recent changes in Michigan beanstandards largely accommodate the interests ofthese firms. A review of the changes in thesestandards over time allows us to explore howconcepts of accountability and control improveour understanding of changes in (...) the structureand operation of food production and marketing.What is the measure of state governmentaccountability to corporate capital and to thestate's bean farmers? In what ways can farmersuse standards to re-assert their priorities andgain a greater measure of influence overmarketing? What challenges do changing qualitystandards pose for public research as well asfor the institutions representing Michiganfarmers and elevators? (shrink)