In this paper, we introduce anaffective variant of the Simon paradigm. Three experiments are reported in which nouns and adjectives with a positive, negative, or neutral affective meaning were used as stimuli. Depending on the grammatical category of the presented word (i.e. noun or adjective), participants had to respond as fast as possible by saying a predetermined positive or negative word. In Experiments 1 and 2, the words POSITIVE and NEGATIVE were required as responses, in Experiment 3, FLOWER and CANCER (...) were used as response words. Despite the fact that participants were explicitly instructed to ignore the affective meaning of the presented words, reaction times were faster when the affective connotation of the presented word and the correct response was the same than when it differed. The results lendfurther support tothe hypothesis that stimulus valence can be processed automatically. We also argue that the affective Simon paradigm can be used as a flexible tool for the study of affective-processing and discuss how other variants of the Simon paradigm can be developed to stimulate research on other aspects of information-processing. (shrink)

Viewing emotion from an evolutionary perspective, researchers have argued that simple responses to affective stimuli can be triggered without mediation of cognitive processes. Indeed, findings suggest that positively and negatively valenced stimuli trigger approach and avoidance movements automatically. However, affective stimulus–response compatibility phenomena share so many central characteristics with nonaffective stimulus–response compatibility phenomena that one may doubt whether the underlying mechanisms differ. We suggest an “affectively enriched” version of the theory of event coding (TEC) that is able to account for (...) both affective and nonaffective compatibility, and that can account for the observation that both types of compatibility seem to be modulated by goals and intentions. Predictions from the model are tested in an experiment where participants carried out approach and avoidance responses to either the valence or the orientation of emotionally charged pictures. Under affective instruction the positive-approach/negative-avoid mapping yielded faster responses than the positive-avoid/negative-approach mapping, but no such effect was observed under spatial instruction. Conversely, spatial compatibility effects were obtained under spatial, but not under affective instruction. We conclude that affective and nonaffective compatibility effects reflect the same mechanism. (shrink)