Abstract: In this article, I offer a proposal to clarify what I believe is the proper relation between value maximization and stakeholder theory, which I call enlightened value maximization. Enlightened value maximization utilizes much of the structure of stakeholder theory but accepts maximization of the long-run value of the firm as the criterion for making the requisite tradeoffs among its stakeholders, and specifies long-term value maximization or value seeking as the firm’s objective. This proposal therefore solves the problems that arise (...) from the multiple objectives that accompany traditional stakeholder theory. I also discuss the Balanced Scorecard, which is the managerial equivalent of stakeholder theory, explaining how this theory is flawed because it presents managers with a scorecard that gives no score—that is, no single-valued measure of how they have performed. Thus managers evaluated with such a system (which can easily have two dozen measures and provides no information on the tradeoffs between them) have no way to make principled or purposeful decisions. The solution is to define a true (single dimensional) score for measuring performance for the organization or division (and it must be consistent with the organization’s strategy), and as long as their score is defined properly, (and for lower levels in the organization it will generally not be value) this will enhance their contribution to the firm. (shrink)

Most definitions of the concept of stakeholder include only human entities. This paper advances the argument that the non-human natural environment can be integrated into the stakeholder management concept. This argument includes the observations that the natural environment is finally becoming recognized as a vital component of the business environment, that the stakeholder concept is more than a human political/economic one, and that non-human nature currently is not adequately represented by other stakeholder groups. In addition, this paper asserts that any (...) of several stakeholder management processes can readily include the natural environment as one or more stakeholders of organizations. Finally, the point is made that this integration would provide a more holistic, value-oriented, focused and strategic approach to stakeholder management, potentially benefitting both nature and organizations. (shrink)

This article furthers the argument for a stakeholder theory that integrates into managerial decision-making the relationship between business organizations and the natural environment. The authors review the literature on stakeholder theory and the debate over whom or what should count as a stakeholder. The authors also critique and expand the stakeholder identification and salience model developed by Mitchell and Wood (1997) by reconceptualizing the stakeholder attributes of power, legitimacy, and urgency, as well as by developing a fourth stakeholder attribute: proximity. (...) In this way, the authors provide a stronger basis for arguing for the salience of the natural environment as the primary and primordial stakeholder of the firm. (shrink)

Naturological systems contain two bases of power: personal and group capital. Profit seeking and profit sharing are mechanisms by which capital is obtained. For example, acquiring profits in the form of body fat, food caches, and prime territory allows organisms to survive scarcity; likewise, profit sharing appeases those who might otherwise steal resources. Moreover, sharing is a cost-effective way for organisms to avoid predation. Complementary powers of nature are applicable to corporations, with implications for governance. Corporate environments dominated by recessions (...) and takeovers (the equivalent of scarcity and predation) require investors, management, and boards (the wealthy) to share profits with employees and the surrounding community (the masses) for long-term survival. To explore these mutualistic relationships, the authors discuss naturological approaches to corporations and stakeholders. Connections with governance literature follow, emphasizing solutions in nature to age-old problems that contributed to recent abuses. The article closes with implications for socially responsible corporate governance. (shrink)

The corporation's social role is usually presented as a cultural phenomenon in which the corporation learns socially acceptable behaviors through voluntary social responsibility, government regulations/public policies, and/or acceptance of ethics principles. This article presents an alternative view of corporationcommunity relations as a natural phenomenon based on complexity-chaos theory and a biological-physical conception of corporate values. Corporation and community are depicted as interacting nonlinear adaptive systems having unpredictable futures, the corporate social role is depicted as largely indeterminate, and competing values are (...) depicted as key factors driving change in corporationcommunity linkages. Normative duties of corporate and community leaders are described. (shrink)

We argue that though stakeholder theory has much to recommend it, particularly as a heuristic for thinking about business firmsproperly as involving the economic interests of other groups beyond those of the shareholders or other equity owners, the theory is limited by its focus on the interests of human participants in business enterprise. Stakeholder theory runs into intractable philosophicaldifficulty in providing credible ethical principles for business managers in dealing with some topics, such as the natural environment,that do not directly involve (...) human beings within a business firm or who engage in transactions with a firm. Corporate decision-makingmust include an appreciation of these ethical values even though they cannot be captured in stakeholder theory. (shrink)

This article examines the contribution of nature and the sciences toward a deeper understanding of business. Integrating these disciplines with stakeholder theory opens up new avenues for thinking about business that will potentially offer greater success in addressing the disconnect between moral discretion and the behavior of businesspeople. The specific focus is on integration of modern Darwinism (evolutionary psychology) and business theory. According to modern Darwinism, there are insufficient resources for all genes to reproduce. Natural selection occurs as genes compete (...) to reproduce and those best suited for survival are able to reproduce. During the struggle, human beings are motivated by impulses intended to further reproduction, which lead them into many fruitful endeavors—such as participation in corporations. As genes strive to be passed on to the next generation, a consequence is their contribution to productivity and prosperity. By developing insight into the evolutionary process, we can create mechanisms that help us to manage human behavior in order to promote moral behavior. Connecting people with their natural selves provides for a more robust understanding of business. (shrink)

Bill Frederick’s work calls on business ethicists to consider religion as well as nature. Because there are naturally wired religious impulses in human beings and because of the fairness of including normative approaches meaningful for business people, Frederick suggests that the “R” in CSR4 should represent religion. This article takes up the theme in terms of the emerging field of naturalist theology, particularly (although embryonically) as stated by theologian Paul Tillich. Doing so creates (a) connections between “God as Life” and (...) nature and (b) linkages of the notions of symbol, culture, and transcendence. In addition to avoiding the socalled “naturalistic fallacy,” this integration can foster ethical business behavior. (shrink)