In recent versions of professional genre analysis, context has assumed increasingly critical importance, thus redefining genre as a configuration of text-internal and text-external factors. The emphasis on text-external properties of genre has brought into focus the notion of interdiscursivity as distinct from intertextuality, which is primarily viewed as appropriation of text-internal resources. Drawing evidence from a number of professional contexts, this article explores the nature, function, and use of interdiscursivity in genre theory, defining interdiscursivity as a function of appropriation of (...) generic resources across discursive, professional and cultural practices, which, it is claimed, is central to our understanding of the complexities of genres that are typically employed in professional, disciplinary, and institutional communication. (shrink)

Despite the acknowledged importance of strategic planning in business and other organizations, there are few studies focusing on strategy texts and the related processes of their production and consumption. In this article, we attempt to partially fill this research gap by examining the institutionalized aspects of strategy discourse: what strategy is as genre. Combining textual analysis and analysis of conversation, the article focuses on the official strategy of the City of Lahti in Finland. Our analysis shows how specific communicative purposes (...) and lexico-grammatical features characterize the genre of strategy and how the actual negotiations over strategy text involve particular kinds of intersubjectivity and intertextuality. (shrink)

This paper explores the meaning and significance of the term `social practice' and its relation to strategy-as-practice research from the perspective of social theory. Although our remarks are also applicable to other practice-based discussions in management, we discuss strategy practices as a case in point and thus contribute to the strategy-as-practice literature in three ways. First, instead of simply accepting the existence of a unified `practice theory', we outline a genealogical analysis revealing the historical-contingent conditions of its creation. This analysis (...) shows that social practices in general and strategy practices in particular can be approached from either a neo-structuralist and/or neo-interpretative perspective. Second, based on this theoretical argument, we discuss different characteristics of strategy practices and emphasize those aspects not yet fully considered by strategy-as-practice research. Third, we show that, when studying strategy practices, given an understanding of the alternative theoretical approaches available, the practice of strategy research itself needs to be adjusted so as to accommodate a stronger emphasis on an ethnographic approach that is directed towards uncovering the contextual and hidden characteristics of strategy-making. (shrink)