Opening with Ford Motor Company as a case in point, this essay develops a broad and systematic approach to the field of business ethics. After an analysis of the form and content of the concept of responsibility, the author introduces the principle of moral projection as a device for relating ethics to corporate policy. Pitfalls and objections to this strategy are examined and some practical implications are then explored.The essay not only defends a proposition but exhibits a research style and (...) a research program. Philosophical ethics and organizational management are joined in the process. (shrink)

The author rejects the main-line policy that business ethics can be taught better by ignoring theoretical foundations and the excuse that several alternative theories are available for appeal if one cares to consult them. He proposes recognizing enlightened self-interest as the theory already practiced by persons and groups, implicitly when not explicitly, and that frank recognition that it is presupposed will encourage more intelligent solutions because this will direct attention to needs for enlightenment of many kinds. Deliberate pursuit of enlightenment (...) — general, specific and particular — should result in greater achievement and, when achieved, in increased reliability of solutions. (shrink)

Sometimes two wrongs do make a right. That is, others' violations of moral rules may make it permissible for one to also violate these rules, to avoid being unfairly disadvantaged. This claim, originally advanced by Hobbes, is applied to three cases in business. It is suggested that the claim is one source of scepticism concerning business ethics. I argue, however, that the conditions under which business competitors' violations of moral rules would render one's own violations permissible are quite restricted. Hence, (...) the observation that two wrongs may make a right does not give people a broad warrant for ignoring moral standards in their business activities. (shrink)