This article describes the way in which emotion can lead to false consciousness by analysing a single incident in Goethe's novel The Sorrows of Young Werther. We trace a sequence of events which occur after the hero is humiliated in public, utilizing Helen Lewis's theory of shame dynamics. We argue that such an analysis may led towards models of causality in social science. Our interpretation of class idealization in the mass media, myths and legends, and class shaming in humour suggests (...) that social differentiation between sacred and profane persons may have an emotional basis. (shrink)