Some of the ways in which the experience of mothering is shaped by the moral and cultural constructions surrounding breastfeeding discourse are examined using a critical deconstruction of recent Canadian health education material. Connections between the understandings surrounding breastfeeding and cultural constructions of nature and sexuality are raised, as is the overlap between breastfeeding discourse and a number of other social discourses including those surrounding child-centered parenting expertise, the remoralization of pregnancy, and the neoliberal preoccupation with individual responsibility and the (...) cost of social programs. Some of the implications that this understanding poses for mothers are examined. (shrink)